Business Growth Articles

You Don’t Know Your Customer

When you being to believe you understand your customers needs is when you begin to lose sight of who your customer is. The demands on your customers that create change in their world can be completely hidden from yours. Ensuring you fully understand what drives your customers, over time, helps ensure you know who they really are.

Wordcount: 599 Time to read: 3 minutes

Business Schools Don’t Teach You How to Run a Business

The first time every new leader takes charge, they quickly realize how ill-prepared their education left them. As humorously depicted in the Rodney Dangerfield film, Back To School, running a business ain’t as simple as it might seem. This installment talks about the pitfalls and provides some useful tips.

Wordcount: 844 Time to read: 5 minutes

When strategic plans fail

As a consultant with expertise in strategic planning, I get called to help clients for one of two reasons. They’re either trying to develop their first strategic plan or tired of having them fail. For either scenario, the reasons a strategic plan, or to be more specific, a strategic objective, fails are the same.

Wordcount: 623 Time to read: 3½ minutes

Hidden Recruiting Benefits of Business Values

Values are the bricks and like-mindedness is the mortar of organizational culture. When you and I have common values, we automatically have common ground. Common ground is where we can respect one another and find enjoyment working together. Enjoyment creates an emotional draw that attracts people.

Wordcount: 391 Time to read: 2 minutes

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Are you waiting for trouble?

Are you waiting for trouble?

A business satisfied with its success that stops trying to improve screams “We’re patiently waiting to be overtaken.” and signals the competition to attack. Why would any business do that? Sadly, that’s what most do. When times are good, a business has the time, money, and resources to work on areas of weakness and look for ways to maintain its dominance. That’s when proactive changes should be made, not when times are tough and you have no choice. Put that in your pipe and smoke it.
Wordcount: 428, Time to read: 3 minutes

How Can You Expand You Firm In A Down Economy?

Many small businesses and entrepreneurs do not consider a merger and acquisition as early as they should. Particularly in a down economy, an M&A can be the best avenue to more clients, increased business, great company publicity, and more.

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Office Culture Can Make Or Break Mergers

Less than 1 in 10 mergers are deemed successful by the people initiating them — a staggering number when you consider the cost. The No. 1 reason cited was a failure to consider culture when integrating two businesses.

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Now Is The Time To Market Your Business

A down economy creates the perfect marketing opportunity for business. Reach out to your customers in a time when your competitors are cutting back on their marketing and take advantage of media outlets who are resulting to lowering their costs due to decreased demand.

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