Wordcount: 580 Time to read: 4 minutes
When it comes to delivering products and services, consistent levels of customer service outweigh all other aspects of the end-user experience. What makes a business stand out is outstanding customer service.
While there are many pieces to this puzzle, this newsletter focuses on three that are universal and foundational to building a sustainable organization.
When I say sometimes marketing don’t work, I mean it don’t work when you think you know your customer better than they know themselves. This is not an existential issue, nor is it an issue of conscious or subconscious awareness.
Wordcount: 542 Time to read: 4 minutes
Long-term organizational success and sustainability require leadership’s dedication to three operational imperatives. In this post, I explain consistency of performance, the second operational imperative, and why it’s at the root of the highest, most perfect form of promotion, marketing and attracting new clients.
Wordcount: 592 Time to read: 4 minutes
When you being to believe you understand your customers needs is when you begin to lose sight of who your customer is. The demands on your customers that create change in their world can be completely hidden from yours. Ensuring you fully understand what drives your customers, over time, helps ensure you know who they really are.
Wordcount: 599 Time to read: 3 minutes
Life will only change when you become more committed to your dreams than you are to your comfort zone. Billy Cox...
(Part 2 of 3) The biggest problem I see with business values is when leadership puts them on a poster and ignores...
A down economy creates the perfect marketing opportunity for business. Reach out to your customers in a time when your competitors are cutting back on their marketing and take advantage of media outlets who are resulting to lowering their costs due to decreased demand.