There are big business tactics small businesses will never be able to use. That’s not true for one of the most powerful. Small businesses tend to let themselves be overwhelmed by the urgent, failing to anticipate, plan, and prepare for the inevitable changes they will face if they survive and succeed.
A business satisfied with its success that stops trying to improve screams “We’re patiently waiting to be overtaken.” and signals the competition to attack. Why would any business do that? Sadly, that’s what most do. When times are good, a business has the time, money, and resources to work on areas of weakness and look for ways to maintain its dominance. That’s when proactive changes should be made, not when times are tough and you have no choice. Put that in your pipe and smoke it.
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