Business Articles

Struggling to survive in a world of constant change

Businesses want predictability and dependability, i.e., no change, while the world is constantly changing. This creates friction. Learning how to manage the environment and maintain a sufficient degree of stability is an art most haven’t perfected, much less realizing any need to try. Here, Mandelberg talks about how to do just that.

Wordcount: 415 Time to read: 3 minutes

Whadddaya mean there’s no spare tire!

“Planning is an unnatural process; it is much more fun to do something. The nicest thing about not planning is that failure comes as a complete surprise, rather than being preceded by a period of worry and depression.”
— Sir John Harvey Jones

Wordcount: 613 Time to read: 5 minutes

When marketing just don’t work

When I say sometimes marketing don’t work, I mean it don’t work when you think you know your customer better than they know themselves. This is not an existential issue, nor is it an issue of conscious or subconscious awareness.

Wordcount: 542 Time to read: 4 minutes

The Second Operational Imperative

Long-term organizational success and sustainability require leadership’s dedication to three operational imperatives. In this post, I explain consistency of performance, the second operational imperative, and why it’s at the root of the highest, most perfect form of promotion, marketing and attracting new clients.

Wordcount: 592 Time to read: 4 minutes

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Business Schools Don’t Teach You How to Run a Business

Business Schools Don’t Teach You How to Run a Business

The first time every new leader takes charge, they quickly realize how ill-prepared their education left them. As humorously depicted in the Rodney Dangerfield film, Back To School, running a business ain’t as simple as it might seem. This installment talks about the pitfalls and provides some useful tips.

Wordcount: 844 Time to read: 5 minutes

When strategic plans fail

When strategic plans fail

As a consultant with expertise in strategic planning, I get called to help clients for one of two reasons. They’re either trying to develop their first strategic plan or tired of having them fail. For either scenario, the reasons a strategic plan, or to be more specific, a strategic objective, fails are the same.

Wordcount: 623 Time to read: 3½ minutes

Nobody knows anything

Nobody knows anything

Nobody knows which ideas will succeed until one does. Success stories are often written off as bad ideas that won’t work by the experts before they’ve been tried or tested. How do you answer the question “How will COVID affect my business?” Read this post and find out!

Wordcount: 578 Time to read: 3 minutes

Are you waiting for trouble?

Are you waiting for trouble?

A business satisfied with its success that stops trying to improve screams “We’re patiently waiting to be overtaken.” and signals the competition to attack. Why would any business do that? Sadly, that’s what most do. When times are good, a business has the time, money, and resources to work on areas of weakness and look for ways to maintain its dominance. That’s when proactive changes should be made, not when times are tough and you have no choice. Put that in your pipe and smoke it.
Wordcount: 428, Time to read: 3 minutes

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