When a business is born, it begins with an idea for a product or service …
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Executives Should Know When To Seek Outside Help
The efficient executive wastes little time or money trying to solve problems he/she is ill-equipped to deal with.
The Right Business Can Prosper In Any Economy
Gauge customers to help find a connection to those industries that thrive even in a down economy. Find the areas of opportunity!
Need Capital? Have A Solid Business Plan
Business Advisor Larry Mandelberg orients business owners on the critical criteria to include in your business plan in order to be successful in obtaining loans.
Big-Business Tactics For Small-Business Problems
Moving your organization from an entrepreneurial firm toward a more controllable, predictable, professional organization can be a challenge. Manage your business strategically.
Experienced Board Gives You A Leg Up
The two things that set any business apart from another similar business are staff and input from advisers. A board makes your organization accountable to an external group of knowledgeable businesspeople and will drive you to make better business decisions.
There’s No ‘Usual’ In Business Today
In our current economy, our customers are buying differently. They are also generally responding to marketing in entirely new ways. Evaluate your business model and processes to take these fundamental changes into account.
Prepare Today For Future Economic Recovery
Want to grow your business in the current economy? The first step is evaluating how your customers are spending differently right now.
Efficiency Is Key To Success In A Recession
The top steps to efficiency in your business are outlined by business consultant and author Larry Mandelberg.
It Is Time To Update Your Strategic Plan
Business strategy creates purpose, instills the sense of need, provides direction and focus, and clearly helps you know what’s important.
Make Your Technology Work For You
Reviewing your business operations includes looking at your I.T. Establish what is actually working for you and stop wasting time with what is not. There are often inexpensive options that can see you profit the most from your technology.
Planning, Preparation Matter Now More Than Ever
A business plan is important throughout the life of your business – not just at the start – and one of the crucial things you should identify in that plan is why your existing customers should and do buy from you.
Giving Away Something Of Value Could Bring in Cash
The fastest way to increase sales is to give away something of value. Not something you think is valuable; something your target market thinks is valuable.
Measuring Is The Key To Getting Better
Why a business is doing well or poorly is in the details. Measuring takes time and discipline, and forces management to think strategically. Subsequently measuring is often ignored. Measuring results, however, is the only way you can possibly improve upon them.
Why Do Customers Buy From You?
The mindset of a buyer is much different than that of a seller. The buyer tends to be focused on “what’s in it for me,” whereas the seller tends to focus on the technical aspects of “what we do”. Business needs to understand why customers buy from them so they can focus their marketing efforts on those emotions.
Partnering — The Good, The Bad, The Ugly
Avoid the pitfalls of entering into a business partnership. A shared vision is crucial!
It’s Not Just Who You Know, But Who Knows You
Business development, advertising, marketing, and public relations are all about growing the number of people who know you and your business. Become a resource for information for your clients and industry to increase your profile.
Belonging to Professional Associations Helps Make Connections
Associations and groups help provide insights and develop a support system. Networking online is important, however face-to-face interaction is critical to your business’ success.
Change with the times or get left behind
How can business best plan for growth and success in these tough economic times? Creatively tapping into the talent pool that exists due to the current economic times is an excellent first step. Business should also make better use of the experience and creativity of staff and even clients.
Good business plan serves as a road map of company’s goals
In general terms, a good business plan is a “must read” for all people involved with the company.The three most common audiences are your banker, your investors, and your staff — the people charged with executing it.
