Strategic Planning Articles

Nobody knows anything

Nobody knows which ideas will succeed until one does. Success stories are often written off as bad ideas that won’t work by the experts before they’ve been tried or tested. How do you answer the question “How will COVID affect my business?” Read this post and find out!

Wordcount: 578 Time to read: 3 minutes

The client who fired me

Sometimes the cost of not planning is negligible. Sometimes it’s expensive. The ease and speed with which a lack of planning can become fatal is almost impossible to grasp or prepare for. When it happens, game over.

Wordcount: 668 Time to read: 3½ minutes

How to avoid business suicide–part 4a

There are big business tactics small businesses will never be able to use. That’s not true for one of the most powerful. Small businesses tend to let themselves be overwhelmed by the urgent, failing to anticipate, plan, and prepare for the inevitable changes they will face if they survive and succeed.

Are you waiting for trouble?

A business satisfied with its success that stops trying to improve screams “We’re patiently waiting to be overtaken.” and signals the competition to attack. Why would any business do that? Sadly, that’s what most do. When times are good, a business has the time, money, and resources to work on areas of weakness and look for ways to maintain its dominance. That’s when proactive changes should be made, not when times are tough and you have no choice. Put that in your pipe and smoke it.
Wordcount: 428, Time to read: 3 minutes


Why Do Customers Buy From You?

The mindset of a buyer is much different than that of a seller. The buyer tends to be focused on “what’s in it for me,” whereas the seller tends to focus on the technical aspects of “what we do”. Business needs to understand why customers buy from them so they can focus their marketing efforts on those emotions.

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It’s Not Just Who You Know, But Who Knows You

Business development, advertising, marketing, and public relations are all about growing the number of people who know you and your business. Become a resource for information for your clients and industry to increase your profile.

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Change with the times or get left behind

How can business best plan for growth and success in these tough economic times? Creatively tapping into the talent pool that exists due to the current economic times is an excellent first step. Business should also make better use of the experience and creativity of staff and even clients.

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Build A Bridge To Span The Economic Pit

Today’s economy has given business owners and managers a new reality: a loss of their target clients and the need to reassess their business models to find new targets. It is reassess and float or keep business as usual and drown.

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