Business Articles

Do We Need to Hire Ourselves?

Wordcount: 575 Time to read: 3½ minutes

It’s bad enough when an organization can’t take care of its own operational and maintenance needs. It’s much worse when improving those activities are the very products and services being offered to its customers.

Social Media: OK, so I was wrong … again?

Wordcount: 621 Time to read: 3½ minutes

OK, so I was wrong. Social media can work. As Charlie Brown would say, AAUGH!

I’ve used social media grudgingly, expecting nothing, only to recently find proof of value. When a referral said they’d listened to my podcasts, I knew I was screwed–it can work. Those podcasts launched our client/vendor relationship.

Can your staff read your mind?

Wordcount: 385 Time to read: 2½ minutes

In the ever-shifting landscape of modern business, having a clear sense of direction isn’t just an advantage—it’s a necessity. If you know what you want your organization’s present and future to look like, don’t make staff read your mind. Document it.

Customer Service Quality? Shmality!

Wordcount: 580 Time to read: 4 minutes

When it comes to delivering products and services, consistent levels of customer service outweigh all other aspects of the end-user experience. What makes a business stand out is outstanding customer service.

While there are many pieces to this puzzle, this newsletter focuses on three that are universal and foundational to building a sustainable organization.

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Social Media: OK, so I was wrong … again?

Social Media: OK, so I was wrong … again?

Wordcount: 621 Time to read: 3½ minutes

OK, so I was wrong. Social media can work. As Charlie Brown would say, AAUGH!

I’ve used social media grudgingly, expecting nothing, only to recently find proof of value. When a referral said they’d listened to my podcasts, I knew I was screwed–it can work. Those podcasts launched our client/vendor relationship.

Customer Service Quality? Shmality!

Customer Service Quality? Shmality!

Wordcount: 580 Time to read: 4 minutes

When it comes to delivering products and services, consistent levels of customer service outweigh all other aspects of the end-user experience. What makes a business stand out is outstanding customer service.

While there are many pieces to this puzzle, this newsletter focuses on three that are universal and foundational to building a sustainable organization.

Who Empties the Trash?

Who Empties the Trash?

Wordcount: 697 Time to read: 4½ minutes

Daily operations often demand more time than there is, and routine can be comforting. Over time, and without thought, the familiarity of routine breeds complacency that inevitably leads to costly bad habits and crippling assumptions.

Are you concerned about where your organization may be wasting resources? Do you know your organization’s areas of weakness?

Struggling to survive in a world of constant change

Struggling to survive in a world of constant change

Businesses want predictability and dependability, i.e., no change, while the world is constantly changing. This creates friction. Learning how to manage the environment and maintain a sufficient degree of stability is an art most haven’t perfected, much less realizing any need to try. Here, Mandelberg talks about how to do just that.

Wordcount: 415 Time to read: 3 minutes

When marketing just don’t work

When marketing just don’t work

When I say sometimes marketing don’t work, I mean it don’t work when you think you know your customer better than they know themselves. This is not an existential issue, nor is it an issue of conscious or subconscious awareness.

Wordcount: 542 Time to read: 4 minutes

The Second Operational Imperative

The Second Operational Imperative

Long-term organizational success and sustainability require leadership’s dedication to three operational imperatives. In this post, I explain consistency of performance, the second operational imperative, and why it’s at the root of the highest, most perfect form of promotion, marketing and attracting new clients.

Wordcount: 592 Time to read: 4 minutes

Leadership is … ???

Leadership is … ???

The debate over what makes a good leader serves no purpose and has no value. The right questions are, what are the attributes of the best leaders, which apply to my role as a leader, and how do I develop the ones I don’t have. For some answers and guidance, please read more.
Wordcount: 498 Time to read: 3 minutes

We need staff!

We need staff!

Tired of looking for staff and finding ten “maybe” candidates for every “WOW” candidate? According to Einstein, doing the same thing and expecting different results is the definition of insanity. If you want to get consistently better candidates (different results), you have to try something different. In this issue, Larry offers three concrete ideas.
Wordcount: 833 Time to read: 4½ minutes

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