Communication Articles

Whadddaya mean there’s no spare tire!

“Planning is an unnatural process; it is much more fun to do something. The nicest thing about not planning is that failure comes as a complete surprise, rather than being preceded by a period of worry and depression.”
— Sir John Harvey Jones

Wordcount: 613 Time to read: 5 minutes

When marketing just don’t work

When I say sometimes marketing don’t work, I mean it don’t work when you think you know your customer better than they know themselves. This is not an existential issue, nor is it an issue of conscious or subconscious awareness.

Wordcount: 542 Time to read: 4 minutes

The Second Operational Imperative

Long-term organizational success and sustainability require leadership’s dedication to three operational imperatives. In this post, I explain consistency of performance, the second operational imperative, and why it’s at the root of the highest, most perfect form of promotion, marketing and attracting new clients.

Wordcount: 592 Time to read: 4 minutes

You Don’t Know Your Customer

When you being to believe you understand your customers needs is when you begin to lose sight of who your customer is. The demands on your customers that create change in their world can be completely hidden from yours. Ensuring you fully understand what drives your customers, over time, helps ensure you know who they really are.

Wordcount: 599 Time to read: 3 minutes

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