Business Articles

Do We Need to Hire Ourselves?

Wordcount: 575 Time to read: 3½ minutes

It’s bad enough when an organization can’t take care of its own operational and maintenance needs. It’s much worse when improving those activities are the very products and services being offered to its customers.

Social Media: OK, so I was wrong … again?

Wordcount: 621 Time to read: 3½ minutes

OK, so I was wrong. Social media can work. As Charlie Brown would say, AAUGH!

I’ve used social media grudgingly, expecting nothing, only to recently find proof of value. When a referral said they’d listened to my podcasts, I knew I was screwed–it can work. Those podcasts launched our client/vendor relationship.

Can your staff read your mind?

Wordcount: 385 Time to read: 2½ minutes

In the ever-shifting landscape of modern business, having a clear sense of direction isn’t just an advantage—it’s a necessity. If you know what you want your organization’s present and future to look like, don’t make staff read your mind. Document it.

Customer Service Quality? Shmality!

Wordcount: 580 Time to read: 4 minutes

When it comes to delivering products and services, consistent levels of customer service outweigh all other aspects of the end-user experience. What makes a business stand out is outstanding customer service.

While there are many pieces to this puzzle, this newsletter focuses on three that are universal and foundational to building a sustainable organization.

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Now Is The Time To Market Your Business

A down economy creates the perfect marketing opportunity for business. Reach out to your customers in a time when your competitors are cutting back on their marketing and take advantage of media outlets who are resulting to lowering their costs due to decreased demand.

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