Whadddaya mean there’s no spare tire!
“Planning is an unnatural process; it is much more fun to do something. The nicest thing about not planning is that failure comes as a complete surprise, rather than being preceded by a period of worry and depression.”
— Sir John Harvey Jones
Wordcount: 613 Time to read: 5 minutes
When marketing just don’t work
When I say sometimes marketing don’t work, I mean it don’t work when you think you know your customer better than they know themselves. This is not an existential issue, nor is it an issue of conscious or subconscious awareness.
Wordcount: 542 Time to read: 4 minutes
The Second Operational Imperative
Long-term organizational success and sustainability require leadership’s dedication to three operational imperatives. In this post, I explain consistency of performance, the second operational imperative, and why it’s at the root of the highest, most perfect form of promotion, marketing and attracting new clients.
Wordcount: 592 Time to read: 4 minutes
You don’t know why you’re in business
The question of why a business exists has many answers based on the interests and desires of leadership and those involved in the funding of the organization. Nonetheless, there is one universal truth about business purpose, a.k.a. why a business exists. Read this short blog post for the answer and let me know what you think. Enlightening or stupid? Either way, enjoy.
Wordcount: 309 Time to read: 2 minutes