You Don’t Know Your Customer

You Don’t Know Your Customer

When you being to believe you understand your customers needs is when you begin to lose sight of who your customer is. The demands on your customers that create change in their world can be completely hidden from yours. Ensuring you fully understand what drives your customers, over time, helps ensure you know who they really are.

Wordcount: 599 Time to read: 3 minutes

Business Schools Don’t Teach You How to Run a Business

Business Schools Don’t Teach You How to Run a Business

The first time every new leader takes charge, they quickly realize how ill-prepared their education left them. As humorously depicted in the Rodney Dangerfield film, Back To School, running a business ain’t as simple as it might seem. This installment talks about the pitfalls and provides some useful tips.

Wordcount: 844 Time to read: 5 minutes

Profit without Purpose is Pointless

Profit without Purpose is Pointless

For any strategic objective to have a chance at success, the organization must have some sense of purpose. The founders of Microsoft (Gates), Virgin (Branson), Amazon (Bezos), and Tesla (Musk) built game-changing companies driven by like-minded people working together to fulfill a shared purpose. At the end of the day, without purpose, we live for today and tomorrow loses all promise.

Wordcount: 480 Time to read: 2½ minutes

When strategic plans fail

When strategic plans fail

As a consultant with expertise in strategic planning, I get called to help clients for one of two reasons. They’re either trying to develop their first strategic plan or tired of having them fail. For either scenario, the reasons a strategic plan, or to be more specific, a strategic objective, fails are the same.

Wordcount: 623 Time to read: 3½ minutes

Hidden Recruiting Benefits of Business Values

Hidden Recruiting Benefits of Business Values

Values are the bricks and like-mindedness is the mortar of organizational culture. When you and I have common values, we automatically have common ground. Common ground is where we can respect one another and find enjoyment working together. Enjoyment creates an emotional draw that attracts people.

Wordcount: 391 Time to read: 2 minutes

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