You don’t know why you’re in business

You don’t know why you’re in business

The question of why a business exists has many answers based on the interests and desires of leadership and those involved in the funding of the organization. Nonetheless, there is one universal truth about business purpose, a.k.a. why a business exists. Read this short blog post for the answer and let me know what you think. Enlightening or stupid? Either way, enjoy.

Wordcount: 309 Time to read: 2 minutes

Profit without Purpose is Pointless

Profit without Purpose is Pointless

For any strategic objective to have a chance at success, the organization must have some sense of purpose. The founders of Microsoft (Gates), Virgin (Branson), Amazon (Bezos), and Tesla (Musk) built game-changing companies driven by like-minded people working together to fulfill a shared purpose. At the end of the day, without purpose, we live for today and tomorrow loses all promise.

Wordcount: 480 Time to read: 2½ minutes

When strategic plans fail

When strategic plans fail

As a consultant with expertise in strategic planning, I get called to help clients for one of two reasons. They’re either trying to develop their first strategic plan or tired of having them fail. For either scenario, the reasons a strategic plan, or to be more specific, a strategic objective, fails are the same.

Wordcount: 623 Time to read: 3½ minutes

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