When I say sometimes marketing don’t work, I mean it don’t work when you think you know your customer better than they know themselves. This is not an existential issue, nor is it an issue of conscious or subconscious awareness.
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According to George Bernard Shaw, “The single biggest problem in communication is the illusion that it has taken place.”
Many small businesses and entrepreneurs do not consider a merger and acquisition as early as they should. Particularly in a down economy, an M&A can be the best avenue to more clients, increased business, great company publicity, and more.
In our current economy, our customers are buying differently. They are also generally responding to marketing in entirely new ways. Evaluate your business model and processes to take these fundamental changes into account.
A business plan is important throughout the life of your business – not just at the start – and one of the crucial things you should identify in that plan is why your existing customers should and do buy from you.