When you being to believe you understand your customers needs is when you begin to lose sight of who your customer is. The demands on your customers that create change in their world can be completely hidden from yours. Ensuring you fully understand what drives your customers, over time, helps ensure you know who they really are.
Wordcount: 599 Time to read: 3 minutes
For any strategic objective to have a chance at success, the organization must have some sense of purpose. The founders of Microsoft (Gates), Virgin (Branson), Amazon (Bezos), and Tesla (Musk) built game-changing companies driven by like-minded people working together to fulfill a shared purpose. At the end of the day, without purpose, we live for today and tomorrow loses all promise.
Wordcount: 480 Time to read: 2½ minutes
As a consultant with expertise in strategic planning, I get called to help clients for one of two reasons. They’re either trying to develop their first strategic plan or tired of having them fail. For either scenario, the reasons a strategic plan, or to be more specific, a strategic objective, fails are the same.
Wordcount: 623 Time to read: 3½ minutes
Nobody knows which ideas will succeed until one does. Success stories are often written off as bad ideas that won’t work by the experts before they’ve been tried or tested. How do you answer the question “How will COVID affect my business?” Read this post and find out!
Wordcount: 578 Time to read: 3 minutes
There are big business tactics small businesses will never be able to use. That’s not true for one of the most powerful. Small businesses tend to let themselves be overwhelmed by the urgent, failing to anticipate, plan, and prepare for the inevitable changes they will face if they survive and succeed.