by Larry Mandelberg | Nov 21, 2011 | Business Growth, Small Business, Strategic Planning
The mindset of a buyer is much different than that of a seller. The buyer tends to be focused on “what’s in it for me,” whereas the seller tends to focus on the technical aspects of “what we do”. Business needs to understand why customers buy from them so they can focus their marketing efforts on those emotions.
by Larry Mandelberg | Nov 14, 2011 | Business Communication, Business Growth, Small Business
Embrace social media tools for your business. Become an adviser in your field to increase your profile.
by Larry Mandelberg | Nov 4, 2011 | Business Communication, Business Growth, Industry Association, Small Business, Strategic Planning
Business development, advertising, marketing, and public relations are all about growing the number of people who know you and your business. Become a resource for information for your clients and industry to increase your profile.
