Strategic Planning Articles

The optimist, the pessimist, and the engineer

Wordcount: 543       Time to read: ~3 minutes
If an optimist sees a glass half full…
In business, most choices are clouded in grey while decisions are often reinforced by perspective. Don’t let your perspective obscure others and become your jail. Always be open to different ways of thinking.

Businesses don’t fail, leaders do

Wordcount: 814 Time to read: 4 minutes On New Year’s Day, 2021, CNN Senior Political Analyst John Avlon began a segment with “The pandemic touched every part of the economy in 2020.” What I heard on my head was every part of the economy suffered in 2020 because of the...

In Defense of Disruption

Wordcount: 810 Time to read: 4 minutes Over the years, I’ve had the unfortunate opportunity to watch too many large and small organizations at the top of their game suffer. When they side-stepped disruption, they were outflanked by competition free from tradition or...

What next? What now?

Three good bets with a little bit of wonkiness thrown in. Wordcount: 622 Time to read: 3 minutes This July 2020 issue of my newsletter has proven to be unusually difficult to write. Perhaps it’s the moment in time, perhaps the ubiquity of change, perhaps one of other...

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Why Do Customers Buy From You?

The mindset of a buyer is much different than that of a seller. The buyer tends to be focused on “what’s in it for me,” whereas the seller tends to focus on the technical aspects of “what we do”. Business needs to understand why customers buy from them so they can focus their marketing efforts on those emotions.

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