A business plan is important throughout the life of your business – not just at the start – and one of the crucial things you should identify in that plan is why your existing customers should and do buy from you.
Business Articles
Giving Away Something Of Value Could Bring in Cash
The fastest way to increase sales is to give away something of value. Not something you think is valuable; something your target market thinks is valuable.
Measuring Is The Key To Getting Better
Why a business is doing well or poorly is in the details. Measuring takes time and discipline, and forces management to think strategically. Subsequently measuring is often ignored. Measuring results, however, is the only way you can possibly improve upon them.
Why Do Customers Buy From You?
The mindset of a buyer is much different than that of a seller. The buyer tends to be focused on “what’s in it for me,” whereas the seller tends to focus on the technical aspects of “what we do”. Business needs to understand why customers buy from them so they can focus their marketing efforts on those emotions.
Empower Employees To Be Responsible
As technology limits the need for an office, the self-management model will be the norm, not the exception. Self-management is about pushing authority and responsibility down to the lowest levels of the organization where the people doing the work can impact the work environment in real time.
Focus on the Positive to Help Your Staff
Create a mindset in the work place that is encouraging and embraces change. Everyone in this tough economy is either having a hard time or is scared at losing it all. It is time for criticism to be more unusual and praise to be more common.
Blogging Is Inexpensive, Easy, Essential
Embrace social media tools for your business. Become an adviser in your field to increase your profile.
Stay Quiet, Listen To Make A Connection
Silence is a golden opportunity to learn more about your potential customers and clients. Listen and observe those you meet.
Partnering — The Good, The Bad, The Ugly
Avoid the pitfalls of entering into a business partnership. A shared vision is crucial!
It’s Not Just Who You Know, But Who Knows You
Business development, advertising, marketing, and public relations are all about growing the number of people who know you and your business. Become a resource for information for your clients and industry to increase your profile.
Being Green Means More Green For You
The most common problem of being environmentally conscious is the cost; it’s expensive to be green. That’s obviously a true statement if you look at the short term. However, being green is by far the most profitable strategy for running your business and can lend itself to business opportunities.
Help Staff Stay Engaged, Energized
If you don’t have an enthused and happy staff, you have people who are just trying to survive. And you can’t build a successful business wit them.