There are big business tactics small businesses will never be able to use. That’s not true for one of the most powerful. Small businesses tend to let themselves be overwhelmed by the urgent, failing to anticipate, plan, and prepare for the inevitable changes they will face if they survive and succeed.
Business strategy creates purpose, instills the sense of need, provides direction and focus, and clearly helps you know what’s important.
A business plan is important throughout the life of your business – not just at the start – and one of the crucial things you should identify in that plan is why your existing customers should and do buy from you.