Business Advisor Larry Mandelberg orients business owners on the critical criteria to include in your business plan in order to be successful in obtaining loans.
Including staff in your businss planning process offers a deeper involvement and ownership to them. It also opens up creativity from those who know your customers first hand.
A business plan is important throughout the life of your business – not just at the start – and one of the crucial things you should identify in that plan is why your existing customers should and do buy from you.
In general terms, a good business plan is a “must read” for all people involved with the company.The three most common audiences are your banker, your investors, and your staff — the people charged with executing it.