The mindset of a buyer is much different than that of a seller. The buyer tends to be focused on “what’s in it for me,” whereas the seller tends to focus on the technical aspects of “what we do”. Business needs to understand why customers buy from them so they can focus their marketing efforts on those emotions.
As technology limits the need for an office, the self-management model will be the norm, not the exception. Self-management is about pushing authority and responsibility down to the lowest levels of the organization where the people doing the work can impact the work environment in real time.
Create a mindset in the work place that is encouraging and embraces change. Everyone in this tough economy is either having a hard time or is scared at losing it all. It is time for criticism to be more unusual and praise to be more common.
Embrace social media tools for your business. Become an adviser in your field to increase your profile.
Silence is a golden opportunity to learn more about your potential customers and clients. Listen and observe those you meet.