Tim Johnson – CRC

On behalf of the California Rice Commission Board of Directors, let me thank you for the outstanding job facilitating our 5–year strategic planning process. The plan was adopted by unanimous consent! We are now well along the way implementing our strategic initiatives.

There are a number of items that stand out during our collaborative nine–month process. First, was your ability to generate input from our industry and the experts that assisted us in identifying key trends impacting California rice. Everyone was heard and all had the opportunity for input. Second, was your skill in getting the industry to focus on the key issues that were critical, rather than all of the issues raised. The result of these two key elements was the inclusive process we desired and the critical strategic focus we needed.

I also want to thank you for the great service and client attention. Both were remarkable. In an era of phone conferences and emails, you took the time to meet and understand the California rice industry.

Tim Johnson

President & CEO, California Rice Commission

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