Small Business Articles

Awareness

When it comes to change, the negative is exactly where most people tend to focus unless you help them focus on something else. Actively directing their focus is exactly the job of leadership. The best way to begin turning the sour lemons of change into sweet lemonade...

Executives Should Know When To Seek Outside Help

The efficient executive wastes little time or money trying to solve problems he/she is ill-equipped to deal with.

Need Capital? Have A Solid Business Plan

Business Advisor Larry Mandelberg orients business owners on the critical criteria to include in your business plan in order to be successful in obtaining loans.

Decisions Based On Emotion Are Bad For Business

A successful family business is possible with clear boundaries and well defined systems and structure. Formalize and document your processes and hold family and non-family staff to the same expectations.

Categories

Why Do Customers Buy From You?

The mindset of a buyer is much different than that of a seller. The buyer tends to be focused on “what’s in it for me,” whereas the seller tends to focus on the technical aspects of “what we do”. Business needs to understand why customers buy from them so they can focus their marketing efforts on those emotions.

Being Green Means More Green For You

The most common problem of being environmentally conscious is the cost; it’s expensive to be green. That’s obviously a true statement if you look at the short term. However, being green is by far the most profitable strategy for running your business and can lend itself to business opportunities.

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