When I say sometimes marketing don’t work, I mean it don’t work when you think you know your customer better than they know themselves. This is not an existential issue, nor is it an issue of conscious or subconscious awareness.
Wordcount: 542 Time to read: 4 minutes
Long-term organizational success and sustainability require leadership’s dedication to three operational imperatives. In this post, I explain consistency of performance, the second operational imperative, and why it’s at the root of the highest, most perfect form of promotion, marketing and attracting new clients.
Wordcount: 592 Time to read: 4 minutes
The question of why a business exists has many answers based on the interests and desires of leadership and those involved in the funding of the organization. Nonetheless, there is one universal truth about business purpose, a.k.a. why a business exists. Read this short blog post for the answer and let me know what you think. Enlightening or stupid? Either way, enjoy.
Wordcount: 309 Time to read: 2 minutes
The debate over what makes a good leader serves no purpose and has no value. The right questions are, what are the attributes of the best leaders, which apply to my role as a leader, and how do I develop the ones I don’t have. For some answers and guidance, please read more.
Wordcount: 498 Time to read: 3 minutes
Tired of looking for staff and finding ten “maybe” candidates for every “WOW” candidate? According to Einstein, doing the same thing and expecting different results is the definition of insanity. If you want to get consistently better candidates (different results), you have to try something different. In this issue, Larry offers three concrete ideas.
Wordcount: 833 Time to read: 4½ minutes