When it comes to change, the negative is exactly where most people tend to focus …
A successful family business is possible with clear boundaries and well defined systems and structure. Formalize and document your processes and hold family and non-family staff to the same expectations.
Branching out and opening a second franchise or storefront presents exciting opportunities and requires specific considerations to be successful. Before that grand opening, take on board business consultant Larry Mandelberg’s experience and advice.
Today’s economy has given small business owners and managers a new reality: the loss of target clients and the need to reassess their business models to find new ones. It is either reassess and float or keep business as usual and drown.
Many people are energized by the confusion and stress of impending deadlines, but over the long haul, you will not be able to use your limited time wisely if you work in an unorganized environment.
The mindset of a buyer is much different than that of a seller. The buyer tends to be focused on “what’s in it for me,” whereas the seller tends to focus on the technical aspects of “what we do”. Business needs to understand why customers buy from them so they can focus their marketing efforts on those emotions.
Create a mindset in the work place that is encouraging and embraces change. Everyone in this tough economy is either having a hard time or is scared at losing it all. It is time for criticism to be more unusual and praise to be more common.
Business development, advertising, marketing, and public relations are all about growing the number of people who know you and your business. Become a resource for information for your clients and industry to increase your profile.
The most common problem of being environmentally conscious is the cost; it’s expensive to be green. That’s obviously a true statement if you look at the short term. However, being green is by far the most profitable strategy for running your business and can lend itself to business opportunities.